One Mouse Marketing Glossary
Plain-English definitions for the business, marketing, and asset terms that matter most when building online properties.
A
- AI Search Visibility ... How clearly a site can be understood, cited, or surfaced by AI-assisted discovery systems.
B
- Business Model ... The way a site creates value and captures revenue.
D
- Digital Asset ... A website or digital property that holds durable value because it attracts attention, builds trust, and supports revenue or strategic leverage.
M
- Monetization Path ... The sequence that turns attention into revenue.
O
- Online Business System ... The connected structure of pages, traffic, offers, trust, and operations that makes an online business function.
W
- Website Exit ... The sale, transfer, or structured handoff of a website asset.