If you hate marketing, you probably hate shallow promotion... not useful communication.
The basics are simple. Help the right person understand what you do, why it matters, and what they should do next. Most of the work is clarity, not performance.
Start with these basics
- Make the offer obvious
- Use page titles and headings people actually understand
- Answer objections before they become friction
- Give each page one clear purpose
- Make the next step easy to notice
Marketing feels less painful when the site itself does more of the explaining.